The engineering service firm Saipem has announced the appointment of a new Director of External Communication and Brand Management.
Rossella Carrara will report directly to CEO Alessandro Puliti, with the responsibility of defining corporate communication strategies and developing the company’s image and reputation.
She takes over from Loretana Cortis, who is leaving the company.
Ms. Carrara will “specifically coordinate media relations activities, digital PR, crisis communication, and develop strategies for corporate image and identity management”, Saipem explains in a release.
The Italian graduate of Political science has more than 20 years’ experience as a strategic consultant supporting multinational companies in various sectors. She joins Saipem after three years as Vice President Corporate Relations and Sustainability of the Costa Group, the leading European company in the cruise sector, for which she managed communication, institutional relations and sustainability activities at global level. Previously, she was Deputy Managing Director of Apco Worldwide in Italy, where she was responsible for public affairs, stakeholder engagement, corporate responsibility and communication activities, both nationally and internationally. Prior to Apco, she was Senior Director at Burson Marsteller, overseeing, in particular, corporate and crisis communications.
